Ciao,
I'm Ale
I build things and help others build theirs.
Marketer working with early-stage startups.
Based in Rome.
What I'm working on
Flowstate
A system for catching ideas before they disappear.
Digital and physical tool designed to capture creative chaos when it hits. Built for people who think in bursts.
Explore flowstate
Lievitista
Managing sourdough shouldn't feel like rocket science.
What started as "why isn't there a good tool for this?" turned into market research with 116+ bakers, a brand and a product. The insight? Most people don't need complex features. They need reassurance they're not failing.
Follow the build
AleDima
Writing about cars and emotions behind the wheel. Not reviews or specs.
Read the blog
What people say
Alessandro learns fast, gives his best, and consistently goes beyond what's asked. After training hundreds of people, he's one you want to keep on your team.
👨🏻💻 I made strategies for:
AFFILIAZEN - Digital Marketing Specialist
Il Piroscafo Edizioni - Digital Marketing Specialist
Beyond work
I explore to understand what I feel.
I've tried many things: a podcast in collaboration with Treccani, a startup that didn't work out, videomaking, photography, projects that lasted a summer. Most of them didn't stick. But they left something.
Some things become tools for clarity. Cars have been that since I was a kid watching Mille Miglia with my dad. Driving is where I think best. Now I write about it at AleDima. Not because I planned a blog, but because I bought the domain on impulse and finally gave voice to something that's always been there.
Some things become systems. Flowstate came from needing to capture ideas before they disappear. Lievitista started from a friend's frustration with baking and my search for a simple way to approach it.
My comfort zone feels too tight. I share to make sense of things. When something's truly mine, I build it all the way.
Contacts 👇🏻